This Week's Podcast: A Replay: Horticultural Futurist — Leslie Halleck
Click on the small black arrow on the bar to listen, or the MP3 to download the show:
Leslie Halleck’s message is to tell people why they need gardening and horticulture, and if you have a green business, tell people why they need you. She is marketing gardening.
Leslie has written hundreds of articles for local and national publications including Organic Gardening magazine; she is a certified professional horticulturist who specializes in organic vegetable gardening, edible landscaping, ornamental plants and urban backyard livestock. She earned a Masters in Science from Michigan State University.
Leslie held the position of Curator of Plants, and then Director of Horticulture Research at the Dallas Arboretum and Botanical Garden. In 2005, she became the General Manager for North Havens Gardens, an innovative independent garden center in Dallas, Texas.
She has traveled the world studying rainforests and formal gardens alike.
Leslie is totally immersed in the world of social media. She writes a blog: Growlively – adventures in urban organic gardening and has appeared in youtube videos.
In January of 2013, she launched Halleck Horticultural, her current full-time gig. Leslie’s advice includes ways to reach out to new markets. The first thing is to “be authentic.” If you are telling people to turn their lawn over to edible landscaping, then you had better be doing that, as well (a budding Romanesco broccoli, right, and bantam chickens with Leslie, above). Then she says to communicate through a blog, and drive people to that site with frequently updated postings on FaceBook, Twitter and everywhere else you can promote your interests.
I’m on it!